Product: In-Market Data Targeting
Reach potential customers while they're actively browsing, researching or comparing the types of products you sell. Connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent.
Leveraging real-time data and a powerful classification system based on demonstrated in-market behavior, these segments can help you to present the right offer at the right moment to those most interested in your products and services. Use in-market audiences in combination with retargeting to drive highly qualified users to your site and improve overall retargeting efficiency for your campaign.